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Online Store Radified
July 16, 2007 by Jeremy
To “ratify” is to approve or confirm something. To vote “yes.”
To “radify,” however, is to make something cooler or better; that is, to make it more rad. You can also “coolify” something or “sweetify” if you’re so inclined. We were so inclined. So we went over the top and made it better for you.
Changes we made:
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Delineating the Classic klash color options into three different products with corresponding pictures.
Added a notice that you can pay by mail-in check or cash. Just email us for details.
Removed US Shoe Size parameter. It’s proving to be useless, as even US companies do not have consistent sizing standards.
Replaced US shoe size parameter with a mandatory “Measure your foot in centimeters” parameter. We included instructions on how to Google your foot’s measurement in inches in order to get the centimeterage.
At checkout, we made a mandatory field for your foot in centimeters just to ensure that we can serve you best.
Additionally, many of you have asked about making donations. Apparently you already have enough hand-made, hand-dyed, hand-spun shoes from Iraq in your wardrobe and you just want to help the children. We applaud you. That’s why we radified the site. You can now make a donation of your designation from the online store and foot the bill in lieu of making an actual product purchase.
You guys never cease to amaze us. Keep the viral marketing going, and let us know how we can help you help us help kids.
The Radifier
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Jeremy Courtney lives and loves in Iraq as a co-founder and Executive Director of the Preemptive Love Coalition. He's also the father of two spectacular children, and married to the lovely Jessica Courtney. When not absorbed in PLC work he can be found writing songs and singing about hope and future. |
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