Happy Birthday, BSSL! Meet PLC!
July 7, 2008 by Jeremy
On July 7th, 2007 an amazing thing happened… a guy named Chad was the first of hundreds and hundreds of compassionate people to purchase the as-yet-unknown shoe called Klash. Chad and hundreds like him have given us the encouragement and confidence we’ve needed to keep selling Klash and using the proceeds to fund heart surgeries for Iraqi kids.
And as cliche as this is about to sound, lots of people thought we were crazy. Most thought it was a three week project that we would outgrow. Some thought it was a silly failure to comprehend the real needs of Iraqis. Indeed, at times we probably thought so ourselves. But as one month has turned to twelve, there is no denying the magnetic force behind the simplicity of our message.
The Preemptive Love Coalition, via the “Buy Shoes. Save Lives.” program, has now sent 13 kids to surgery, funding them at various stages along the way to the tune of $36,500. What a pretty tune! We raised and gave away an additional $16,000 for pre-op heart screenings and have money waiting for 6-7 kids that we plan on sending later this month.In 12 months we’ve invested nearly $22,000 into local klash-making economies, plus tens of thousands more into the broader economy as a by-product of operating our business. We’ve sold $33,000 of Klash across the US, UK, Europe, Africa and Australia, and have seen such a range of creativity exercised in helping these children that we sometimes just sit astounded at all you do!
One of the major developments of the past year is the way in which we’ve reorganized under the banner of The Preemptive Love Coalition. After 4 months of selling shoes to save lives we started realizing that we had more to say than “buy shoes. save lives.” We wanted to say “Love your enemies. Do good to those who do bad to you.” In a region where “tit for tat” is the predominant peacemaking method, we wanted to lead out with another option.
Our “this for that” model is as simple as encouraging those who would be with us to find something in their current environment and use it (“this”) in the service of the thousands and thousands of Iraqi who are waiting in a line for life-saving heart surgeries outside the country (“that”).”This for that” is also about giving back love for hate; kindness for oppression; truth for perceptions.
As we look forward to the coming year we envision moving deeper into the hurt of Iraq and working among the more oppressed and excluded groups of people. We want them to know that there is an entire movement of people in America and around the world who will not abide the ongoing retaliatory methods of “peacemaking” in the region. We are those who use all manner of “this” for that – for peace; for kindness; for truth.
We are The Preemptive Love Coalition. Thanks for being with us!
Jeremy, Cody, Michelle, Ruth, Scott, Bobby
Audrey, Angel, Chris, Colby, Jesse, Peter (THE INTERNS)
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Jeremy Courtney lives and loves in Iraq as a co-founder and Executive Director of the Preemptive Love Coalition. He's also the father of two spectacular children, and married to the lovely Jessica Courtney. When not absorbed in PLC work he can be found writing songs and singing about hope and future. Follow Jeremy on Twitter: @Jeremy_Courtney. |
Comments
One Response to “Happy Birthday, BSSL! Meet PLC!”







Happy birthday!!! Many thanks and love to everybody…we miss you guys! Peace from the west coast!